Strategy Making: Know your Comma!
My friends, particularly associated with print media, share the instances highlighting the criticality of the positioning of a Comma. They stress that how an incorrect placement twists the message. This is understandable as I could always see an application of this thought in corporate context especially in the conversations around corporate strategy. Quite often I noticed that the “Comma” is either missing or misplaced.
Broadly, strategy making should be a simple process if its elements are identified carefully and intelligently. In a perfect world, the strategy makers must be unambiguous about Vision, Business (industry, customers, competitors, risk etc) Resources (finance, technology, people etc) and Aspiration (time linked growth, market positioning etc). These four components are commas of strategy making and in order to develop an effective strategy, their correct understanding and placement are very crucial. Each of these elements have a role and position in strategy formulation process and the organisations just cannot go wrong there. Effective completion of this process would primarily be a reflection of management’s clarity of the short and long term goals, and deep understanding of strengths, opportunities, gaps, risks and resources, in other words, an astute understanding and placement of commas of the strategy.
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